Paid social · Google · Performance creative
Growth, without the noise.
We run paid media for brands that count profit, then build the creative volume that makes scaling possible. Blended numbers over vanity ROAS. If your ads are spending but the bank account isn’t moving, that’s our exact lane.
30 minutes, your account open, no deck. You keep the plan either way.
Meta
TikTok
YouTube
$12M+
Managed ad spend
3.4x
Avg blended MER
38
Brands scaled
Trusted by emerging brands across AU · UK · US
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Results
Numbers first. Everything else second.
Every figure on this page comes from a live account. Ask us to walk you through any of them on the call, screens shared. We’d rather show you than tell you.
$12M+
Ad spend managed across Meta and Google
-38%
Average CPA reduction in the first 90 days
3.4x
Average blended MER across active accounts
92%
Client retention over the last 12 months
“They cut our CPA by a third in two months and showed us exactly which change did it.”
Founder · Skincare brand (placeholder)
“First agency that talks about our P&L instead of their ROAS screenshot.”
Head of Growth · Supplements (placeholder)
What we do
Three levers. One number.
Media buying and creative under one roof, because that’s where the compounding happens. Pick a lever or take the lot.
01 · Paid social
Meta, TikTok and Pinterest, run for profit.
Prospecting-first structures and scaling rules built on your margin, not the platform’s mood. Retargeting kept honest.
- Creative testing frameworks
- Prospecting and retargeting strategy
- Funnel and offer strategy
- UGC strategy
- Scaling without CPA blowouts
02 · Google Ads
Capture the demand you’re already creating.
Search, Shopping, YouTube and PMax built around query intent and clean feeds, so high-intent buyers land cheap.
- Search and Shopping
- Performance Max done properly
- YouTube for scale
- Branded search protection
- High-intent acquisition
03 · Creative
The targeting is the creative now.
Volume and variation briefed from account data, shipped weekly, so the algorithm always has something fresh to work with.
- UGC sourcing and direction
- Static ads and iterations
- Video editing and cutdowns
- Hooks, scripts and founder content
- Creative testing systems
How we think
How we actually approach growth.
Creative is the targeting now.
The algorithm finds the buyers. Your ads decide which ones. That’s why creative and media sit in the same room here.
Scaling needs volume.
One winning ad is a fluke. A testing system that produces winners on schedule is an asset. We build the system.
Blended beats in-platform.
Platform ROAS flatters itself. We optimise the blended number that actually hits your bank account.
Profitable customers, not cheap conversions.
Margin and LTV set the targets. If a customer costs more than they’re worth, the dashboard colour doesn’t matter.
Long-term growth over fake efficiency.
We’d rather scale at 3x than stall at 5x. Shrinking your way to a pretty ROAS isn’t growth.
With you, not around you.
You’ll always know what we changed and why the number moved. No black boxes, no mystery levers.
Creative in market
Scroll-stopping, profit-checked.
A live sample of hooks, statics and UGC currently spending. Drag through it. Every piece here earned its budget.
UGC · Hook
9:16 VIDEO SLOT
1080×1920 STATIC SLOT
Static · Offer
Founder · UGC
9:16 VIDEO SLOT
Video · 15s
CUTDOWN SLOT
Iteration · v4
STATIC SLOT
Team
Small senior team.
No juniors learning on your spend. Every account is run by the people on this page, and you’ll talk to them directly.
Gus Maughan
Founder · Head of Paid Media
Profit-led media buying across Meta and Google for DTC brands in AU, UK and US.
Meta
Strategy
Team Member
Creative Strategist
Owns the testing roadmaps, briefs and angle library across accounts.
Creative
UGC
Testing
Team Member
Production Partner
Turns winning concepts into statics, UGC edits and video cutdowns, fast.
Editing
Statics
Video
Process
Four steps. No mystery.
Step 01
Audit & strategy
We pull the account apart, find the leaks and set margin-based targets you can actually afford.
Week 1
Step 02
Creative planning
Angle library, hooks and a testing roadmap briefed from your data, not someone else’s swipe file.
Weeks 1 to 2
Step 03
Launch & testing
Structured tests across offers, audiences and creative. Weak angles die fast and cheap.
Weeks 2 to 6
Step 04
Scale what works
Budget follows proof. Winners scale, the system keeps producing, efficiency holds.
Ongoing
Get started
Let’s see if we’re a fit.
Tell us about the account. If we think we can move the number, we’ll show you exactly how on the call. If we can’t, we’ll say so and point you somewhere better. Either way you leave with a free audit of where your spend is leaking.
Reply within 1 business day
Account open, no deck
Free audit included
Strategy call request
[wpforms id=”123″ title=”false”]
Setup note (delete me once done): install WPForms Lite or Contact Form 7, build the form with Name, Brand, Email, Website, Monthly ad spend dropdown and Biggest growth challenge, then replace the shortcode above with your form’s real shortcode.
No spam, no sequence. One human reply.
Prefer a calendar? Book a time directly and swap in your Calendly link.
FAQ
Fair questions.
The things founders ask before they book. Straight answers, no hedging.
What’s the minimum ad spend?
$20K a month across platforms is where the data gets conclusive. Under that, we’ll tell you on the call, and the free audit usually does more for you than a retainer would.
Do you lock us into a contract?
No lock-ins. We work month to month after an initial 90 days, which is the window real signal needs. If we’re not paying for ourselves, fire us.
What industries do you work with?
Mostly eCommerce: fashion, food, supplements and lifestyle. Plus service businesses where the unit economics make sense. If we’re not the right fit, we’ll say so on the call.
Do you produce the creative or just the strategy?
Both. Strategy, briefs, UGC sourcing and direction, statics, editing and cutdowns. If you have in-house editors, they can run off our briefs instead.
How do you report?
A weekly note in plain English: what moved, why, and what we’re doing next. Plus a live dashboard built on blended numbers, not platform screenshots.
How do we communicate?
Direct Slack or email access to the people actually in your account. No account managers translating in the middle.
When will we see results?
Structural fixes land inside 14 days. Real scaling, measured in blended MER, usually shows in the 30 to 60 day window once creative and targeting changes have data to compound.
One last thing
Ready when you are.
One call. Your account open. A margin-based plan you keep either way. The worst case is a free audit.